Smart RCS SMS for Travel
Show a trip with the context it deserves. Build branded image and video messages for travellers, with complete text and clear actions in every card.
Explore a trip with the full information and a clear next step, all in one card.
A message format for the full journey
Smart Business in travel often has more to explain than a short alert can hold. Smart RCS SMS can bring branded identity, visual media, complete text and relevant actions together inside an eligible messaging experience.
Start with a clear business purpose
Before choosing creative, define whether the goal is to introduce a trip, explain destination ideas, invite a booking or answer a practical question. The message format should follow the purpose, not the other way around.
Make the sender recognisable
An approved business profile can show a consistent name and image so travellers can identify the sender. Business agent verification and network launch approval are required before branded RCS messaging can be used.
Explore this topic →Keep one complete story on each card
Every rich card should read in one direction: a straight-edged header, an image or video, the complete explanation in the lower panel, then relevant actions. The written context stays with the media instead of arriving as a separate caption.
Use images when detail matters
For travel, an image-led card can make destinations, stays and itineraries easier to understand. A useful image earns its place by clarifying the message; the complete text still carries important qualifications and practical details.
Explore this topic →Use video when movement explains more
A short video can demonstrate a trip or show what happens around a booking. Put the full written explanation below the video in the same card so the campaign remains understandable even before playback.
Explore this topic →Turn several ideas into a carousel
A carousel can organise inspiration, planning and booking into separate cards. Start with the strongest reason to continue, then let each following card add a distinct, useful detail. Google supports up to ten rich cards in a carousel.
Give each card its own job
One card should not try to say everything. In a travel sequence, use a single card for one feature, step, option or moment; keep its header, media, complete text and actions coherent.
Make the next step obvious
Buttons such as “View itinerary” and “Ask a question” should lead to the exact page or contact route promised. Two purposeful actions per card can create up to twenty choices across a ten-card showcase, though fewer is often clearer.
Destination discovery
Give each destination its own media, key details and itinerary link. Keep the complete description and the relevant next action inside that card so travellers have context before they tap.
Itinerary explanation
Use sequential cards for travel days, inclusions and practical notes. Keep the complete description and the relevant next action inside that card so travellers have context before they tap.
Departure updates
Keep time-sensitive changes concise and point to the current itinerary. Keep the complete description and the relevant next action inside that card so travellers have context before they tap.
Travel showcase
Invite people to explore routes, dates and specialist guidance. Keep the complete description and the relevant next action inside that card so travellers have context before they tap.
Build an audience with permission
Choose recipients who have agreed to relevant travel communication. Record the consent source and respect opt-out requests. A precise audience makes the message more useful and easier to review.
Segment by genuine relevance
Useful segments can reflect expressed interests, location, lifecycle stage or an existing relationship. Avoid creating a generic blast when travellers need different information about destination ideas.
Write the whole message first
Draft the header, the full lower-panel text and the button labels together. For travel, the essential facts about a trip should remain understandable without relying on the image or video alone.
Design media for the small screen
Choose imagery with one obvious subject, readable contrast and enough safe space for cropping. Preview destinations, stays and itineraries on actual devices because screen size and messaging app behaviour can change the visible crop.
Check the path behind every action
Test “View itinerary” and “Ask a question” on mobile. The destination should be current, accessible and directly related to the card. If an action opens a form, keep the form focused on that task.
Plan the business approval
Prepare the business name, logo, description, website and required verification materials early. RCS agent launch can require approval from Google, carriers or both; availability depends on the approved network and route.
Check recipient capability
RCS rich features depend on the recipient device, messaging app, connectivity and network support. Test the intended audience and agree on a suitable fallback path before launch; do not assume every number will see the same card.
Review the campaign before sending
Check spelling, offer details, media order, accessibility, button targets, consent and timing. For travel, pay special attention to facts that may change before the recipient opens the message.
Launch in a controlled sequence
Start with a small approved test audience, inspect real-device rendering and verify the action paths. Move to the full campaign only after the header, media, complete text and actions appear in the intended order.
Learn from the response
Review delivery and interaction information available through the chosen provider and approved route. Use what people actually explored to improve the next travel campaign, without treating a button tap as a completed business outcome.
Build a smarter travel message.
Tell us the audience, the story and the action you want to invite. We can help plan an approved Smart RCS SMS campaign with complete card copy and a suitable sending route.
Request a campaign consultation ↗